APPROACH
As a close client of FDRY, Paddeco sought to extend their business model and provide the market with framework standards to ensure that installation operatives are continually monitored and developed.
Having closely worked with Paddeco before, during and after their first website (paddeco.com) – FDRY had the original branding which was altered to fit the new site, maintaining the integral Paddeco branding with the additional elements of the Third Party Certification colour palettes.
The UX design team started with an in-depth stakeholder interview to understand the requirements of the business, and most importantly the goals of the users that would ultimately experience the website.