SterlingFX, a long-standing client of FDRY, is a premier currency exchange and international payments company known for its innovative approach to financial services. Their commitment to fintech, compliance and trusted verification processes sets them apart in the industry, ensuring customers feel secure with every transaction.
Recognising the different needs of their customers, SterlingFX turned to FDRY for a comprehensive UI/Website overhaul and user interface optimisation. Our goal was to improve their online presence, focusing on a seamless user experience that looked at security and ease of use. By enhancing their look and feel, we aimed to drive significant traction and target institutional clients positioning it as the go to platform for personalised currency exchange.
Our design team worked endlessly to integrate a modern, user-friendly interface that showed SterlingFX’s dedication to trust and efficiency. We implemented robust compliance features to enhance their trusted verification process, ensuring a secure and reliable experience for users. The addition of personalised exchange options and a easy to use partner scheme were key elements in boosting customer engagement and satisfaction.
The newly redesigned website hows our ability to balance visual appeal with functionality. By using unique icons and a structured design style, we created a site that is both aesthetically pleasing and easy to navigate. Increased use of photos to add a human touch, reinforcing SterlingFX’s commitment to customer service. The result is a smart, engaging web design that effectively pushes the brand’s identity while enhancing user experience.
A brilliant balance of visual appeal and seamless functionality.
We love how the website's design elements perfectly enhance the user's navigation experience while perfectly embodying the brand's identity.
Based in London, our digital design studio and creative collaboration team helps businesses of all sizes achieve their potential by providing innovative solutions.
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