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    PHYGEN

    Phygen is a pioneering company transforming the fashion industry with its AI-driven solutions that automate the entire process from design to production-ready patterns. By leveraging advanced tools like 3D design and machine learning, and building a comprehensive library of over 300 patterns, Phygen bridges the critical gap between 3D design and accurate production patterns. Phygen is leading the way in reshaping fashion product development through automation and innovation.

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    APPROACH

    Phygen represents the next evolution of phygital technology, transitioning from a B2C Phygital Twin model to a groundbreaking B2B platform. Founded by Louise Laing, Phygen was conceived as a tool for professionals in the fashion industry to streamline garment production. The platform empowers creators to design, configure, and manage their garments, covering all aspects from colours to configurations, and even allocating quantities before going to market. By connecting creators directly to manufacturers, Phygen accelerates the go-to-market process and provides creators with unparalleled control over their designs.

    ACTIONS

    FDRY was entrusted with designing and developing the website for Phygen, including the user interface, its underlying code, and the critical connectivity between the website and the platform. The initial Alpha version is geared toward early investors, offering them a chance to sign up and engage with the product ahead of the Beta release. This marks the beginning of an ongoing development journey that aligns with Phygen’s ambitious goals. Having collaborated with Louise Laing since 2014, FDRY brought a wealth of experience and understanding to this innovative project.

    RESULTS

    Phygen now stands as a fusion of fashion and technology tailored to attract investors. The platform’s website boasts an engaging and dynamic design, reflective of its cutting-edge capabilities. Positioned for growth, Phygen is set to expand significantly, cementing its place at the forefront of the fashion-tech landscape.

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