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    OTUA

    Brand build and web design to showcase revolutionary AI product

    THE BRAND

    OTUA is a groundbreaking AI company dedicated to transforming the healthcare experience for both patients and organisations. At the heart of their innovation is OTTO, an automated AI assistant designed to enhance communication, streamline clerical processes, and provide patients with complete visibility over their healthcare journey. By automating appointment booking and ensuring continuous, effective communication, OTUA helps alleviate the immense pressures faced by the NHS while empowering patients to take control of their healthcare experience.

    brand-logo
    APPROACH

    OTUA approached FDRY to establish a cohesive and impactful brand identity that would reflect their innovative approach to healthcare communication. As a new company, they required a full branding package that not only highlighted their cutting-edge AI product, OTTO, but also resonated with both healthcare organisations and patients. This branding needed to extend across all touchpoints, from corporate materials to a user-friendly website, ensuring a consistent and professional image that aligned with their mission.

    ACTIONS

    FDRY began by creating a complete branding package for OTUA, starting with the design of their logo, colour scheme, and the visual identity of their AI assistant, OTTO. We worked to ensure the branding was modern, approachable, and reflective of OTUA’s commitment to innovation and patient empowerment.

    Beyond branding, FDRY designed and produced OTUA’s corporate materials, including business cards and brochures. These materials were crafted to effectively communicate their value proposition to potential partners and stakeholders, helping OTUA establish a strong presence in the healthcare sector.

    Finally, we built OTUA’s entire website, focusing on intuitive design and seamless UX/UI. The site was designed to clearly communicate OTUA’s mission, showcase OTTO’s capabilities, and provide an engaging experience for visitors. Our development and implementation ensured the website was fully responsive, accessible, and aligned with OTUA’s brand values.

     

    RESULT

    The comprehensive branding and digital presence created by FDRY provided Otua with a strong foundation to launch their revolutionary AI assistant, OTTO. The cohesive visual identity, professional corporate materials, and user-centric website have positioned Otua as a leader in healthcare innovation. With a brand that effectively communicates their mission and a digital presence designed to engage both healthcare organisations and patients, Otua is well-equipped to drive meaningful change in the industry.

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