APPROACH
Omni Davis approached FDRY seeking a complete redesign of their website. Their existing site felt overly corporate, text-heavy, and lacked the energy needed to resonate with their diverse clientele. They wanted a fresh, engaging, and interactive design that better reflected their approachable ethos and unique brand personality. Drawing inspiration from Omni Davis’s love of animals—a core aspect of their identity—we set out to create a website that was visually dynamic, customer-focused, and representative of their adaptability and range of services.