Nectar retailer aims to enhance personal experiences and air everyday life with their approach to dry herb products.
Nectar approached the FDRY team wanting to do a complete overhaul in design and website usability. Wanting a bespoke website with specific features, Nectar communicated a clear vision which allowed the FDRY team to fully articulate in a design how we wanted the website to appear and function. This included applying existing branding in a new framework, with new screens and user journeys.
The FDRY design team led creatively with the brand guidelines provided, having a logo, photography, and the client’s vision to work with. FDRY looked to implement the already existing branding in a more subtle way in order to create a more inclusive and easily accessible site. Knowing the Nectar audience helped us greatly in implementing certain elements, such as having a function which allows users the option to view products in different layouts.
Bespoke functionalities were implemented to give users a better experience on the site, allowing them access to product information with the ability to make comparisons to create informed decisions easier.
Nectar resulted in an e-commerce site that informs users whilst offering them high quality products. The look and feel of the site brough Nectar a more modern look that was easy on the eye, with newly implemented journeys to lead to more conversions.
FDRY looked to implement existing branding in a more subtle way in order to create a more inclusive and easily accessible website.
Based in London, our digital design studio and creative collaboration team helps businesses of all sizes achieve their potential by providing innovative solutions.
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