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    Montirex

    Growing sportswear retailer looking to unlock their full potential.

    THE BRAND

    Montirex is a dynamic activewear brand based in Liverpool, dedicated to empowering athletes across the globe. Renowned for their high-quality sportswear, Montirex creates products that enhance performance while giving customers the confidence to push themselves beyond their limits.

    brand-logo
    APPROACH

    Montirex approached FDRY seeking urgent solutions to improve their Shopify website. The brand faced several technical challenges and required a more user-focused design to fully unlock its potential. With a clear understanding of Montirex’s branding and objectives, FDRY crafted a strategy that blended technical expertise with creative innovation.

    From the outset, it was essential to address Montirex’s key goals, which included enhancing the user interface, improving SEO performance, and ensuring the overall structure of the website reflected the sleek branding. Leveraging our in-depth knowledge of Shopify and its scripting language, Liquid, we identified the underlying issues and worked to deliver impactful solutions.

    ACTIONS

    The FDRY team began with a thorough audit of the Montirex website’s backend and theme structure, enabling us to implement a series of meaningful changes to both its design and functionality. Taking Montirex’s branding into careful consideration, we introduced design refinements across the website, ensuring a minimalist yet engaging interface that resonated with their audience. The improved layout not only elevated the user experience but also optimised the website for search engine performance.

    Utilising our expertise in Liquid, we successfully implemented a range of technical updates to align the website’s backend with modern best practices. This included optimising the website’s code by minifying CSS and JavaScript files and maintaining plugins and updates to ensure smooth functionality. These technical improvements enhanced SEO performance without compromising the visual design or usability of the site.

     

    RESULT

    The partnership between Montirex and FDRY has continued to grow since the initial project. Since then, Montirex regularly turned to FDRY for further coding implementations and ongoing improvements, ensuring their website remained a powerful platform that aligns with the ambitions of their brand.

    Following our work, Montirex achieved a significant increase in SEO performance, scoring an impressive 96% on GTmetrix and earning a Grade A. These improvements translated into faster page load times and better optimisation of contentful paint, ultimately enhancing both website usability and search engine visibility.

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    FDRY implemented the best practices possible to achieve an advanced user interface

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