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    MESOA For Men

    Ecommerce website specifically designed to promote & sell men’s skincare products

    The Brand

    MESOA For Men are a growing skincare brand focused on men’s hygiene and wellbeing. They offer high quality products for the everyday man to feel his best. In addition, MESOA For Men contribute to the discourse of men’s mental health by speaking out, campaigning, and supporting partners that focus on these topics.

    brand-logo
    Approach

    Having already worked closely with MESOA For Men back in 2019 for their marketing campaigns, the MESOA team came to FDRY looking for a website refresh and the addition of an innovative subscription model.

    With the FDRY team already having competent knowledge of the MESOA For Men brand, our designers were able to jump straight in. Firstly, looking into the overall flow of the website and how the new subscription model would be successfully implemented. Through extensive research, FDRY put together a design to improve conversion goals and user experience, whilst adding emphasis to the new subscription area.

    The MESOA For Men subscription area allows users to choose their products and the frequency in which they receive them. Furthermore, their easy to manage account area allows them to pause, cancel, or swap products at any time.

    ACTIONS

    Not wanting to stray away from the MESOA For Men branding, FDRY looked to implement a modern look with easier usability in order to encourage users to further browse the website. Colours were used in a bolder way in order to create more of an impact, as well as a unique user experience.

    With conversions in mind, FDRY implemented a more seamless functionality in every step of the journey, from landing on the homepage to the complete checkout process.

     

    RESULT

    Following its completion, MESOA For Men had a newly built subscription model on a refreshed website which was easy for users to navigate subscriptions and its features. On top of this, FDRY ensured there was an easy to manage backend for the MESOA For Men team to keep content and subscriptions up to date for users.

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    Through extensive research, FDRY put together a design to improve conversion goals and user experience.

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