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    London Road Jewellery

    Fresh & modern interface to match the quality of this ecommerce British jewellery brand.

    London Road Jewellery

    THE BRAND

    London Road Jewellery is a British brand specialising in handmade luxury pieces inspired by the vibrant energy of London. Known for their distinctive designs and use of diamonds, pearls, and dazzling gemstones, including lesser-known varieties such as ritualised quartz, their collections pay homage to iconic London locations. With over 60 stockists across the UK, London Road Jewellery offers a range of fashionable, wearable, and well-priced products that combine elegance with individuality.

    brand-logo
    APPROACH

    London Road Jewellery approached FDRY with the goal of redesigning their e-commerce website to better reflect the sophistication of their jewellery. They sought a modern, luxurious look that would elevate the user experience while maintaining familiarity through their existing logo and primary colour palette. The redesign needed to showcase their collections’ individuality and creativity while improving the site’s structure and functionality to align with the sleekness of their products.

    ACTIONS

    FDRY began by conducting a comprehensive review of the existing website structure, including a heuristic analysis to identify opportunities for optimisation and ensure a seamless user journey. The design process focused on creating a fresh, modern interface that put London Road’s products at the forefront.

    Key updates included introducing unique identities for each jewellery collection to highlight their connection to iconic London locations, reflecting the brand’s homage to the city’s vibrancy and energy. A more contemporary mega-menu, updated promotional banners, and a fully restructured product and category page layout were implemented to enhance navigation and usability.

    In addition, the website’s architecture was carefully considered to create a clear and logical structure, making it easy for users to explore the collections and engage with the brand. FDRY’s approach seamlessly blended aesthetics with functionality, ensuring the new website matched the luxury and creativity of London Road’s jewellery.

     

    RESULT

    The redesigned London Road Jewellery website delivers a modern, luxury e-commerce experience that showcases their collections with clarity and style. By highlighting the unique personality of each collection and reinforcing the overall brand identity, the website provides users with an engaging and memorable journey.

    The improved design and functionality have helped attract London Road’s target market while offering a smoother user experience. The updated website not only reflects the brand’s sophistication but also strengthens its competitive edge in the jewellery market.

    THE WEBSITE

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    Ensuring everything was fully optimised to encourage users to convert.

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