Honour & Co are one of the UK’s leading fine jewellery manufacturers, supplying the finest quality diamonds with unique and exquisite designs for their private clients.
Honour & Co approached FDRY for a full site redesign as their current website needed updating and required a smoother user journey. The FDRY team carried out an analysis of the previous website design and structure, researching the company and understanding the services they provide. After this process, the team gained a better insight into how we could improve user experience on the new website.
The design team carried out a complete redesign of the website with an updated aesthetic to reflect the brand identity and introduce a more simplistic and modern approach. Focus has been drawn to certain elements on the site including saving pieces in order to encourage users to book an appointment and discuss the curation of a bespoke jewellery piece. They also enhanced the user experience by updating and introducing clear navigation and by placing an emphasis on the bespoke service that Honour & Co provide.
Overall the outcome was an aesthetically pleasing website which highlighted the brands bespoke jewellery services with clear navigation and new functionalities.
Updated aesthetic to reflect the brand identity and introduce a more simplistic and modern approach
Based in London, our digital design studio and creative collaboration team helps businesses of all sizes achieve their potential by providing innovative solutions.
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