Global Connect was founded with a vision: to simplify cross-border business transactions and provide access to the latest fintech solutions in the foreign exchange market. With decades of expertise in payments and FX, Global Connect offers seamless international transactions, competitive exchange rates, and multi-currency accounts—making global business more efficient and cost-effective.
Having previously designed Global Connect’s website, FDRY was entrusted once again to lead a complete revamp—ensuring the new site better reflected the evolving fintech landscape while distinguishing the brand from its competitors. The goal was to modernise their branding, structure, and user experience, creating a corporate yet dynamic platform that positioned them as a market leader.
We redefined Global Connect’s visual identity, implementing a dark user interface that exudes trust and professionalism. The website structure was overhauled for seamless navigation, while branding was modernised with refreshed typefaces, a refined colour palette, and subtle logo enhancements to reflect contemporary fintech aesthetics.
To reinforce Global Connect’s global presence, we integrated a digital globe, world cityscapes, and a global map, creating a strong, borderless identity. A key focus was also placed on showcasing partnerships with major financial institutions, including Currencycloud, Sciopay, iBanFirst, GC Partners, and EqualsMoney, emphasising their trusted industry network.
Our marketing team crafted corporate-focused, SEO-optimised copy to strengthen brand positioning and improve search visibility. Finally, we implemented a CRM API integration, allowing customers to seamlessly log in and access their banking provider directly through the website.
The new Global Connect website stands as a modern, intuitive, and globally connected platform that aligns perfectly with the company’s vision. With a sleek UI, optimised branding, engaging content, and powerful integrations, the site now delivers an enhanced user experience while reinforcing Global Connect’s position as a trusted leader in international payments and FX solutions.
An enhanced user experience that reinforces Global Connect’s position as a trusted industry leader.
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