ACTIONS
We redefined Global Connect’s visual identity, implementing a dark user interface that exudes trust and professionalism. The website structure was overhauled for seamless navigation, while branding was modernised with refreshed typefaces, a refined colour palette, and subtle logo enhancements to reflect contemporary fintech aesthetics.
To reinforce Global Connect’s global presence, we integrated a digital globe, world cityscapes, and a global map, creating a strong, borderless identity. A key focus was also placed on showcasing partnerships with major financial institutions, including Currencycloud, Sciopay, iBanFirst, GC Partners, and EqualsMoney, emphasising their trusted industry network.
Our marketing team crafted corporate-focused, SEO-optimised copy to strengthen brand positioning and improve search visibility. Finally, we implemented a CRM API integration, allowing customers to seamlessly log in and access their banking provider directly through the website.
RESULT
The new Global Connect website stands as a modern, intuitive, and globally connected platform that aligns perfectly with the company’s vision. With a sleek UI, optimised branding, engaging content, and powerful integrations, the site now delivers an enhanced user experience while reinforcing Global Connect’s position as a trusted leader in international payments and FX solutions.