Emerge Advertising are the leading outdoor advertising company in Wales, rapidly expanding their services nationwide. Their customer service focus takes priority in all of their services providing a 360 approach to outdoor advertising.
Emerge approached FDRY looking for a new online presence that communicated their values as a company, as well wanting an easy journey for the various types of users. The only element maintained from the previous branding would be the logo, meaning FDRY were tasked with creating a fresh face for the Emerge Advertising website.
FDRY design team started by getting to know the goals of the client and all of the essential touch points in the website journeys. The FDRY UX team mapped out the website structure and proceeded to build low fidelity wireframes to ensure we were heading in the right direction.
Maintaining the Emerge logo, FDRY designers started the UI process by building a UI kit before jumping into each of the screens to be designed. Mapping out core design elements that would ultimately bring the website and branding together.
Emerge Advertising resulted in a bold digital presence that allows each type of user to navigate through the journeys whilst getting a feel of the Emerge Advertising brand and all that they encapsulate.
FDRY design team started by getting to know the goals of the client and all of the essential touchpoints in the website journeys to share with stakeholders.
Based in London, our digital design studio and creative collaboration team helps businesses of all sizes achieve their potential by providing innovative solutions.
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