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    Coucoo

    All-encompassing digital marketing for a forward thinking fashion brand.

    THE BRAND

    CouCoo is a female-owned fashion label committed to delivering runway-inspired designs and wardrobe staples. The brand offers a luxury experience without the luxury price tag, blending bold creativity with accessibility. At the heart of CouCoo’s mission is a dedication to body inclusivity, ensuring that every piece is designed to empower women of all shapes, sizes and budgets. The brand ethos is rooted in helping women feel confident and stylish every day, making fashion a tool for self-expression and empowerment.

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    APPROACH

    CouCoo approached FDRY with a time-sensitive campaign brief ahead of an upcoming site-wide sale and a launch of a new collection. With just a few days before the sale, they needed a fully developed digital campaign that could not only reflect their brand identity but also drive strong commercial results. The challenge was to deliver high-quality creative and marketing execution within a tight window, ensuring the campaign would resonate with CouCoo’s community while inspiring a sense of urgency and encouraging immediate conversions.

    ACTIONS

    Working to a tight deadline, the FDRY team quickly developed a cohesive campaign strategy designed to capture attention and convert interest into sales. This involved a full creative rollout across CouCoo’s digital channels, including social media, paid advertising, email marketing, and on-site content. The team focused on crafting compelling visuals and clear messaging that would cut through the noise while staying true to CouCoo’s aspirational tone and inclusive brand values.

    We designed all supporting assets for the campaign, from dynamic story artwork and homepage banners to custom email templates. Every message was fine-tuned to spark action, with a strategic balance of urgency and authenticity. At the same time, we took control of the ecommerce experience, managing website updates, and ensuring a seamless transition from discovery to checkout. All creative output was aligned with CouCoo’s visual identity and customer voice, ensuring a consistent and engaging brand experience throughout the campaign.

     

    RESULT

    The campaign was a resounding success. CouCoo saw a significant uplift in online engagement and sales in a remarkably short period. Website traffic rose by 30%, with over 30,000 unique visitors during the campaign period. Email marketing proved particularly effective, generating over $180,000 in revenue and achieving an average open rate of 44.45% across 10 separate email sends. The site experienced an influx of high-intent customers, leading to the majority of stock being sold out shortly after the campaign went live.

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    All-encompassing digital marketing for a forward thinking fashion brand.

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