Comoletics is an activewear brand inspired by the elegance of Lake Como and designed for the modern professional man who values both performance and style. Each piece of Comoletics activewear is crafted with meticulous attention to detail, from premium fabrics to minimalist designs that complement a dynamic and elevated lifestyle.
Their logo, a subtle outline of Lake Como that also evokes the shadow of a runner, perfectly encapsulates the brand’s ethos of elegance in motion. Born from the inspiration of Lake Como and crafted in Liverpool, Comoletics represents a fusion of Italian sophistication and British innovation.
Comoletics approached FDRY with a clear goal: to create a sleek, engaging website that captured the beauty of Lake Como while effectively promoting their premium activewear range. They sought a visually striking platform that seamlessly combined refined aesthetics with robust e-commerce functionality, providing customers with an effortless shopping experience and positioning the brand as a standout in the market.
To bring Comoletics’ vision to life, FDRY delivered a comprehensive solution spanning design, development, and optimisation. We crafted a visually striking, user-friendly Shopify website featuring innovative elements like an infinite scrolling “New In” carousel with variant pop-ups and a unique dual-image product layout. The “Comoletics in the Wild” section further connected the brand with customers by showcasing its activewear in real-world settings.
All backend functionalities were configured, introducing dynamic product bundling options to drive sales and implemented availability notifications to keep customers informed about restocks, enhancing engagement and exclusivity. Additionally, we set up payment processing, global shipping integration, and APIs for distribution houses worldwide, ensuring seamless backend operations. Pre-order and bundle discount options provided flexibility and incentivised purchases, while third-party integrations enabled tailored marketing campaigns and performance tracking.
The result was a sleek, modern e-commerce platform that perfectly encapsulates Comoletics’ brand identity while delivering a seamless and intuitive user experience. The website balances aesthetics with functionality, providing a robust foundation for global sales and tailored marketing campaigns. Comoletics now has a digital presence that mirrors the elegance of Lake Como and positions the brand as a leader in premium activewear for the modern man. Through our collaboration, Comoletics is equipped to drive growth, connect with customers, and achieve long-term success in the competitive activewear market.
A modern ecommerce platform that encapsulates brand identity whilst ensuring seamless functionality.
Based in London, our digital design studio and creative collaboration team helps businesses of all sizes achieve their potential by providing innovative solutions.
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