Instagram is no longer only for personal use. The Instagram app is now a worldwide platform where marketers can humanise their content, display products, and inspire their audience.
Furthermore, Instagram followers are not just active but also engaged. Approximately 59% of the platform’s active users visit the site daily and spend at least 7 hours each week exploring content and communicating with friends and brands.
The fundamental advantage of this social media app over other social networking networks is its visual character. ‘Ig’ is the ideal medium to promote content if your business benefits from the design of your product, hence why we thought we would speak about Instagram marketing.
We have been working with Instagram over the years with a range of clients. Below are the 7 key insights we have learnt from marketing brands through this ever-evolving platform.
1. Visual Storytelling Reigns Supreme
Instagram is a visual playground, and brands that captivate audiences are masters of visual storytelling. Striking imagery and compelling videos communicate brand narratives effectively, leaving a lasting impression on followers.
2. Consistency is Key to Brand Identity
Maintaining a cohesive brand identity is non-negotiable. From the colour palette to the tone of captions, consistency fosters brand recognition. Establishing a distinct visual style ensures that every post reinforces the brand’s personality.
3. Strategic Use of Hashtags
Hashtags serve as footprints that direct readers to your content. Thorough research and the strategic use of relevant and current hashtags boost reach and discoverability. Creating a branded hashtag might also stimulate the creation of user-generated content.
4. Embrace Stories and Reels
Stories and Reels provide dynamic avenues for creativity. Behind-the-scenes glimpses, promotions, and time-sensitive content find a natural home in these features, fostering a sense of further brand identity and community.
5. Influencers as Amplifiers
In the era of influencer marketing, collaborating with individuals who align with the brand can exponentially expand its reach. Authentic endorsements from influencers resonate with audiences, adding credibility and authenticity.
6. Data-Driven Decision Making with Insights
Insights is a goldmine of information. The analysis of performance measures regularly guides future strategies. Understanding what the audience responds to enables for constant refining and progress.
7. E-commerce Integration through Instagram Shopping
For brands with products, integrating Instagram Shopping features streamlines the purchasing process. Users can explore and buy products without leaving the platform, enhancing the overall shopping experience.
Mastering the art of Instagram marketing requires an exact mix of creativity, statistics, and community participation. As the platform evolves, digital firms must remain adaptable, modifying strategies to match changing trends and user behaviours. Brands can carve out a meaningful and lasting presence in the exciting Instagram ecosystem through implementing these lessons.
We are a leading social media marketing agency based in London. We support brands in the planning and implementation of creative and strategic marketing campaigns. Our team of marketing experts would be happy to arrange a discovery session with you to learn more about your brand, and your digital marketing objectives. Or alternatively, send us a brief and contact [email protected].
