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    Social media marketing specialist agency

    Our in-house design team will collaborate with you to ensure your social media posts, reels and stories look impressive, on brand, innovative and engaging. Plus, our Marketing Manager will prepare the right strategies and messages to deliver social media campaigns to amplify customer reach.

     

    From creative concept to activation, we tackle behaviour-first digital media planning, to ensure successful scheduling and distribution across our core platforms: Facebook, Instagram, LinkedIn, X, TikTok, YouTube and Snapchat for organic content and paid advertising content.

     

    Our social media strategy and production covers:

     

    • Social media management
    • Social media planning
    • Content Calendars
    • Content Creation
    • Scheduling and distribution
    • Influencer marketing
    • Community Management
    • Insight Analysis
    LET’S TALK

    Our capabilities

    • Social media channels set up, design and configuration
    • Audience research and customer profiling
    • Content marketing audit and competitor analysis
    • Visual content creation
    • Photography and video production
    • Content marketing and micro copy creation
    • Forward-thinking vertical video first approach
    • Keyword and hashtag research
    • Influencer marketing liaison, outreach and management
    • Social posts creative direction

    LET’S TALK

    Paid Social Advertising

    Paid social media is never about spraying ads and hoping for likes. It’s precision-engineered acquisition that turns scrolling into sales.

     

    We craft full-funnel campaigns across Meta, TikTok, Instagram, LinkedIn and YouTube that blend thumb-stopping creative with profit-driven bidding delivering 4-15× ROAS for UK e-commerce brands.

     

    From dynamic catalogue ads synced seamlessly to your website product feed to creator-led spark campaigns that feel authentically organic, every pound is tracked to margin, not just revenue. This is our approach to predictable, scalable customer growth without the vanity metrics.

    LET’S TALK

    Influencer & Affiliate Marketing

    Our database of 25,000+ social media influencers, ambassadors and affiliates allows you to find the perfect support for your DTC ecommerce site or B2B business.

     

    FDRY has partnered with influencer platforms to help brands and influencers start conversations that lead to impactful and budget friendly campaigns with the aim to create awareness, build engagement and boost sales.

     

    • Influencers as profit partners: tracked with codes, whitelists and post-purchase attribution. Our clients hit 6×+ ROAS from 37 % of gifted traffic.
    • Micro-influencer bias: 8–60k follower creators deliver 4–8× higher engagement and 42 % lower CPM than celebrities.
    • Full creative ownership: one post becomes months of paid ads at no extra cost.
    • Margin-first matchmaking: only creators who beat your target CAC and protect AOV get approved.
    • Always-on creator flywheel: top partners on monthly retainers for fresh content and better rates as you scale.
    • Crystal-clear ROI dashboard: real-time revenue, blended ROAS and LTV from every influencer, side-by-side with paid media.
    LET’S TALK

    Instagram organic and paid campaigns

    Get ready to be part of the most engaging social media channel. Instagram Stories, Reels, Carousels and Ads will allow you to further increase your reach and engagement as part of your social media strategy.

     

    We will support you with audience and location custom ad targeting with help from instagram’s algorithm for users and accounts with similar interest and topics to yours.

     

    • 9-post grid system + themed Reels series that triple reach in 60–90 days without spending a penny on ads.
    • Daily Stories cadence with polls, quizzes and swipe-up CTAs that boost engagement 180% and feed the algorithm.
    • Reels-first playbook: 3 – 5 weekly Reels launched with trending audio + hooks that land views organically.
    • UGC recycling loop: customer photos and videos reposted with credit, driving 40 % more saves and shares.
    • Hashtag clusters + location tagging that rank posts in Explore and topical feeds for weeks.
    • Growth flywheel: top-performing organic posts instantly converted into whitelisted ads when you’re ready to scale.
    LET’S TALK

    Facebook campaigns & the power of FB pixel

    Forget outdated “boost post” nonsense. Facebook (and the wider Meta ecosystem) remains the most profitable advertising platform for UK e-commerce brands, so we run it like a precision growth engine.

     

    We use the full power of the Advantage+ suite, an obsessively-tuned Meta Pixel (now Conversion API), and first-party data layering to deliver consistent 4-10× blended ROAS for fashion, beauty, homeware and lifestyle stores. Whether you’re scaling catalogue sales, filling your email list with high-LTV buyers, or turning Reels viewers into same-day customers, everything is built around profit, not likes.

     

    • Advantage+ Shopping & Catalogue campaigns that self-optimise around your true margin, not just revenue
    • Pixel + CAPI supremacy: 100 % accurate purchase tracking even in a cookieless world
    • Vertical video flywheel: 20 – 30 new Reels & Stories weekly, organically seeded then amplified with whitelisted creator ads
    • Lookalike audiences refreshed daily using your website customer list and £5k+ LTV segments
    • Dynamic Creative sprints: 50 – 100 ad variations live within 48 hours of campaign launch
    • Instant Marketplace integration + “Shop” tab optimisation that turns profile visitors into buyers
    • Real-time profit dashboard showing blended ROAS, MER, CAC and exact profit per ad set
    LET’S TALK

    LinkedIn advertising and profile management

    LinkedIn advertising is a powerful way to reach the key individuals in your industry at B2B level. Ideal for promoting to members of the LinkedIn community. Our out-reach activity will be focused on personalising your LinkedIn advertising campaigns to each specific individual you target.

     

    Our service as a social media agency will cover:

    • LinkedIn Thought Leadership Posts
    • LinkedIn Sponsored Content
    • LinkedIn Text Ads
    • LinkedIn Message Ads
    • LinkedIn Dynamic Ads
    LET’S TALK

    TikTok paid and organic campaigns

    TikTok is still rapidly expanding and is now one of the biggest search engines. What a better way to grow your business either organically or with their ads program. The platform is geared up to create high engagement and long session times.

     

    Part of our campaign integration includes support using TikTok’s internal tools which allow us to create ads that match the style of user generated content, helping you get discovered. As TikTok’s creative partners, we can integrate also bespoke content via our design team to help you create more interesting ads or organic videos, alternatively use their pre-existing templates.

    LET’S TALK

    Snapchat marketing campaigns

    Stand out of the crowd with a social media campaign deploying Snapchat advertising to your audience.

     

    Our strategy and creatives focus on presenting brands using dynamic visuals, geofilters and lenses.

    LET’S TALK

    Pricing and Packages

    Complete our briefing form and we can run a discovery session to calculate the right marketing package.

     

    Get your free consultation today and watch your business grow.

    LET’S TALK

    Social content creation, experience and delivery

    Our process to reach leads easily and effectively with great social content

    Content strategy is at the heart of everything we do in order to have a successful marketing plan. Our discovery process allow us to identify target audiences, select distribution channels and create content that meets people’s expectations. A great content strategy tailor-made for your customers helps to ensure that content is aligned with business goals and delivers a strong and consistent compelling message.

    Creative and beautifully designed content creation is key when delivering social media posts graphics and video. We can create those pieces from scratch or we can access our bank of high-quality stock photography and videography where we can edit visuals to perfectly fit your brand message and offer the best content experience.

    Our monthly data reports offer a transparent view of activity and a clear look at the key metrics like audience growth, engagement, clicks or conversion rates. We also brainstorm people feedback from key metrics against social post engagement, demographic and hashtags that lead to your CTA’s.

    Social Media Marketing Agency by FDRY

    When looking for a social media agency to manage your online presence and marketing efforts, it’s essential to consider several factors to ensure you choose the right one.

    Here are some key aspects to look for in a social media agency:

    1. Expertise and Experience: Check the agency’s track record and experience in managing social media campaigns for businesses similar to yours. Look for case studies, client testimonials, and examples of successful campaigns they’ve executed.
    2. Social Media Presence: A reputable social media agency should have a strong and active presence on various social media platforms. Their own social media channels can give you insights into their approach, content quality, and engagement strategies.
    3. Understanding of Your Target Audience: A good agency will take the time to understand your target audience and tailor their strategies to reach and engage them effectively.
    4. Creativity and Content Strategy: Review their approach to content creation and distribution. Look for agencies that can produce high-quality, engaging content that aligns with your brand’s voice and values.
    5. Analytics and Data-Driven Insights: The agency should have the ability to track and analyze social media performance metrics. Data-driven insights will help them refine their strategies and achieve better results over time.
    6. Social Media Advertising Expertise: If you plan to invest in social media advertising, ensure the agency has experience in running successful ad campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
    7. Community Management and Customer Support: Social media is not just about posting content; it’s also about engaging with your audience and addressing their queries and concerns promptly. Check if the agency has experience in community management and customer support.
    8. Strategy and Planning: A reliable agency will have a clear social media strategy aligned with your overall marketing goals. They should be able to outline a roadmap and provide insights into how they plan to achieve the desired results.
    9. Reputation and Reviews: Look for reviews and feedback from their previous clients to gauge their reputation and level of satisfaction among their customers.
    10. Transparent Communication and Reporting: Ensure that the agency maintains open and transparent communication with you throughout the engagement. Regular reporting and updates on the progress of your social media campaigns are crucial.
    11. Understanding of Different Social Media Platforms: Each social media platform has its own unique audience and features. The agency should be well-versed in the nuances of each platform and tailor their strategies accordingly.
    12. Adaptability and Flexibility: The social media landscape is constantly evolving, so the agency should be adaptable and willing to adjust their strategies to keep up with the latest trends and algorithm changes.
    13. Legal and Ethical Compliance: Make sure the agency adheres to legal guidelines and ethical practices in their social media marketing efforts.

    At FDRY, we are working really hard to bring results to your campaigns and become the best social media agency in London.

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    123 Buckingham Palace Rd, London SW1W 9SH

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    +44 (0) 20 81234669

    123 BPR, London, SW1W 9SH

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