Memorable paid media campaigns that add value

Our online advertising campaigns focus on creating big ideas to make brands stronger. Our aim is to deliver communication pieces to generate sales overnight and leave long lasting impressions.

 

We are a commercially led ecommerce advertising agency and our strength lies on designing creative communications that make an impact with a massive bang. By being a visionary, young and talented team, we create campaigns that power change in customer attitudes and energise different perspectives.

 

Our capabilities

We’ve managed seven- and eight-figure ad budgets for fashion, beauty, homeware and health brands. Clients trust us because we treat ad spend like our own money, because in many cases we work on performance-based deals.

 

From post-launch bursts to year-round always-on systems, we routinely deliver 3–12× ROAS while protecting your margins.

 

  • Campaign planning
  • Customer insights
  • Audience profiling
  • Brand activation
  • Creative direction
  • Art Direction
  • Copywriting
  • Design
  • Video and photography production

Creative approach

Our creative process commences with a number of discovery sessions to define the right strategy. Careful campaign planning ensures all communication pieces are delivered to the correct target audience and market.

 

Throughout our process, execute thorough strategies to understand social behaviours within communities, cultures and subcultures. As a result, we are able to deliver advertising campaigns that reach and connect the right demographic in a strategic, relevant and effective way.

PPC & display advertising

We help brands increase their return on ad spend & profitability using PPC across the search, shopping, display and Google & Bing networks.

 

Our strategies are data-driven and targeted towards a focused audience, with personalised content generating high quality leads that help to ensure great returns on interest.

 

  • Remarketing
  • Marketplaces
  • Ad creative design and production
  • Paid social
  • Shopping feed optimisation
  • Tracking and attribution

Social media ads

We combine the power of AI and automation with a human touch to increase your return on ad spend & profitability using paid social media advertising.

 

Successful social paid advertising is built on robust data and bold creatives. We will set the right media strategy, produce creatives and structure campaign management.

 

  • Remarketing
  • Marketplaces
  • Ad creative design and production
  • Paid social
  • Shopping feed optimisation
  • Tracking and attribution

Memorable paid media campaigns that add value

Our online advertising campaigns focus on creating big ideas to make brands stronger. Our aim is to deliver communication pieces to generate sales overnight and leave long lasting impressions.

 

We are a commercially led ecommerce advertising agency and our strength lies on designing creative communications that make an impact with a massive bang. By being a visionary, young and talented team, we create campaigns that power change in customer attitudes and energise different perspectives.

 

Our capabilities

We’ve managed seven- and eight-figure ad budgets for fashion, beauty, homeware and health brands. Clients trust us because we treat ad spend like our own money, because in many cases we work on performance-based deals.

 

From post-launch bursts to year-round always-on systems, we routinely deliver 3–12× ROAS while protecting your margins.

 

  • Campaign planning
  • Customer insights
  • Audience profiling
  • Brand activation
  • Creative direction
  • Art Direction
  • Copywriting
  • Design
  • Video and photography production

Creative approach

Our creative process commences with a number of discovery sessions to define the right strategy. Careful campaign planning ensures all communication pieces are delivered to the correct target audience and market.

 

Throughout our process, execute thorough strategies to understand social behaviours within communities, cultures and subcultures. As a result, we are able to deliver advertising campaigns that reach and connect the right demographic in a strategic, relevant and effective way.

PPC & display advertising

We help brands increase their return on ad spend & profitability using PPC across the search, shopping, display and Google & Bing networks.

 

Our strategies are data-driven and targeted towards a focused audience, with personalised content generating high quality leads that help to ensure great returns on interest.

 

  • Remarketing
  • Marketplaces
  • Ad creative design and production
  • Paid social
  • Shopping feed optimisation
  • Tracking and attribution

Social media ads

We combine the power of AI and automation with a human touch to increase your return on ad spend & profitability using paid social media advertising.

 

Successful social paid advertising is built on robust data and bold creatives. We will set the right media strategy, produce creatives and structure campaign management.

 

  • Remarketing
  • Marketplaces
  • Ad creative design and production
  • Paid social
  • Shopping feed optimisation
  • Tracking and attribution

Paid Social and PPC Advertising Agency Services

Our Integrated Paid Media Ecosystem

We don’t run channels in silos. Every platform works together to lower customer acquisition costs and maximise lifetime value.

Google Ads & Shopping Mastery

  • Search + Performance Max campaigns built on profit-bid strategies (not last-click revenue)
  • Feed optimisation and Google Merchant Center health fixes that unlock free listings and Shopping ads
  • Smart Shopping → PMax migrations that protect ROAS during transition
  • YouTube Shopping and Demand-Gen campaigns that retarget warm audiences at a fraction of the cost

 

Meta Ads Advantage (Facebook & Instagram)

  • Full-funnel Advantage+ campaigns that scale creatively without fatigue
  • Dynamic catalogue ads synced perfectly with your Shopify product feed
  • User-generated content and creator whitelists that outperform studio shoots
  • Lookalike seeding using first-party customer data and Meta’s latest 2025 modelling

 

TikTok Ads That Go Viral (Profitably)

  • Spark Ads and creator marketplace partnerships that feel organic but scale with paid
  • In-feed Shopping ads linked directly to your store
  • Rapid creative testing framework – 12 new concepts every week until we find winners that deliver 5–15× ROAS

 

LinkedIn Ads for High-Ticket & B2B E-Commerce

  • Precision targeting of job titles, company size and skills for luxury, corporate gifting and B2B stores
  • Lead-gen + conversion campaigns that book demos and drive £3k–£50k orders

 

The FDRY Paid Media Playbook

  1. Instant Wins Audit – We find £5k–£50k in wasted spend within the first 48 hours
  2. Profit-First Account Restructure – SKU-level bidding, audience layering and creative calendars built around your margins
  3. 100-Creative Launch Sprint – Flood the system with fresh ads to beat algorithm learning phases
  4. Weekly Optimisation Cycles – Angle, audience and bid adjustments every Monday, creative refreshes every 14 days
  5. Cross-Platform Retargeting Web – Turn TikTok viewers into Meta buyers and Google searchers into loyal customers


 

Real Results, Not Case Study Fairytales

  • £1.2 m → £7.4 m annual revenue in 11 months for a beauty brand using Google + Meta + TikTok
  • 340 % ROAS on TikTok for a sustainable fashion label in their first 90 days
  • Reduced blended CAC by 41 % for a homeware retailer by shifting spend to YouTube and Performance Max


 

Transparent Deliverables Every Single Month

  • Live Looker Studio dashboard showing profit, ROAS, CAC and MER
  • Weekly performance summary (you’ll actually read it)
  • All new creatives, copy tests and audience insights
  • Direct Slack or WhatsApp access to your paid media strategist
  • Monthly strategy call with screen-share account walkthrough


 

Ready to Make Advertising Your Most Profitable Channel?

Book a free Paid Media Profit Audit. In 30 minutes we’ll log into your accounts live, spot immediate leaks and show you exactly how much more profit is possible.

Book your Free paid media audit | Call 020 8123 4669 | [email protected]

 

FDRY paid media & performance marketing for e-commerce. Google Ads | Meta Ads | TikTok Ads | YouTube | LinkedIn
We scale brands. We protect margins. We deliver profit.

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E-commerce Website Designers in London.

FDRY is a trading name of Foundry Digital Limited