Our online advertising campaigns focus on creating big ideas to make brands stronger. Our aim is to deliver communication pieces to generate sales overnight and leave long lasting impressions.
We are a commercially led ecommerce advertising agency and our strength lies on designing creative communications that make an impact with a massive bang. By being a visionary, young and talented team, we create campaigns that power change in customer attitudes and energise different perspectives.
We’ve managed seven- and eight-figure ad budgets for fashion, beauty, homeware and health brands. Clients trust us because we treat ad spend like our own money, because in many cases we work on performance-based deals.
From post-launch bursts to year-round always-on systems, we routinely deliver 3–12× ROAS while protecting your margins.
Our creative process commences with a number of discovery sessions to define the right strategy. Careful campaign planning ensures all communication pieces are delivered to the correct target audience and market.
Throughout our process, execute thorough strategies to understand social behaviours within communities, cultures and subcultures. As a result, we are able to deliver advertising campaigns that reach and connect the right demographic in a strategic, relevant and effective way.
We help brands increase their return on ad spend & profitability using PPC across the search, shopping, display and Google & Bing networks.
Our strategies are data-driven and targeted towards a focused audience, with personalised content generating high quality leads that help to ensure great returns on interest.
We combine the power of AI and automation with a human touch to increase your return on ad spend & profitability using paid social media advertising.
Successful social paid advertising is built on robust data and bold creatives. We will set the right media strategy, produce creatives and structure campaign management.
Our online advertising campaigns focus on creating big ideas to make brands stronger. Our aim is to deliver communication pieces to generate sales overnight and leave long lasting impressions.
We are a commercially led ecommerce advertising agency and our strength lies on designing creative communications that make an impact with a massive bang. By being a visionary, young and talented team, we create campaigns that power change in customer attitudes and energise different perspectives.
We’ve managed seven- and eight-figure ad budgets for fashion, beauty, homeware and health brands. Clients trust us because we treat ad spend like our own money, because in many cases we work on performance-based deals.
From post-launch bursts to year-round always-on systems, we routinely deliver 3–12× ROAS while protecting your margins.
Our creative process commences with a number of discovery sessions to define the right strategy. Careful campaign planning ensures all communication pieces are delivered to the correct target audience and market.
Throughout our process, execute thorough strategies to understand social behaviours within communities, cultures and subcultures. As a result, we are able to deliver advertising campaigns that reach and connect the right demographic in a strategic, relevant and effective way.
We help brands increase their return on ad spend & profitability using PPC across the search, shopping, display and Google & Bing networks.
Our strategies are data-driven and targeted towards a focused audience, with personalised content generating high quality leads that help to ensure great returns on interest.
We combine the power of AI and automation with a human touch to increase your return on ad spend & profitability using paid social media advertising.
Successful social paid advertising is built on robust data and bold creatives. We will set the right media strategy, produce creatives and structure campaign management.
We don’t run channels in silos. Every platform works together to lower customer acquisition costs and maximise lifetime value.
Book a free Paid Media Profit Audit. In 30 minutes we’ll log into your accounts live, spot immediate leaks and show you exactly how much more profit is possible.
Book your Free paid media audit | Call 020 8123 4669 | [email protected]
FDRY paid media & performance marketing for e-commerce. Google Ads | Meta Ads | TikTok Ads | YouTube | LinkedIn
We scale brands. We protect margins. We deliver profit.
FDRY excels as a premier paid media and digital advertising agency in London by delivering sophisticated, full-funnel campaigns that maximise ROI through precise targeting, creative optimisation, and data-led strategies. Our London-based experts manage multimillion-pound ad budgets across search, social, programmatic, and shopping channels, helping clients in ecommerce, FinTech, SaaS, and professional services achieve substantial revenue growth.
We integrate advanced tools and 2026 trends, like AI-driven bidding, contextual targeting, and privacy-first attribution to navigate evolving regulations and platform changes. With proven results including lowered cost-per-acquisition and scaled conversions, our transparent approach, detailed reporting, and dedication to measurable outcomes make us the go-to digital advertising agency for ambitious London brands seeking dominant performance in competitive markets.
Partnering with a paid media agency in London like FDRY usually involves management fees of £3,000 – £12,000 per month, plus ad spend (which we optimise separately).
Basic PPC or social campaigns start around £2,500 – £5,000 monthly, while comprehensive strategies covering multiple channels (PPC, paid social, programmatic) range from £6,000 – £20,000+ for larger budgets. Setup fees for audits, account restructuring, or creative production can add £4,000 – £15,000 initially. Fees are often structured as a percentage of ad spend (10 – 20%) or fixed retainers.
At FDRY, we prioritise value with performance-based incentives and clear ROI tracking, ensuring your investment delivers efficient scaling and superior returns compared to in-house management.
PPC (Pay-Per-Click) management involves creating and optimising paid search campaigns on platforms like Google Ads and Microsoft Advertising to drive targeted traffic and conversions.
As an expert PPC agency in London, FDRY builds high-performing campaigns with in-depth keyword research, compelling ad copy, smart bidding strategies (e.g., Maximise Conversions, Target ROAS), and continuous A/B testing. We specialise in lowering CPCs while boosting quality scores, resulting in efficient spend and higher ROI. Whether B2B lead generation or ecommerce sales, our data-driven approach adapts to algorithm updates, ensuring sustained performance for London businesses.
FDRY provides comprehensive Google Merchant Centre setup and optimisation as part of our ecommerce-focused paid media services.
We manage product feed creation, troubleshooting disapprovals, enhancing titles/descriptions with rich data, and launching Shopping campaigns that integrate seamlessly with remarketing. Combined with best practices for image quality, pricing accuracy, and promotions, this drives high-intent traffic and sales. Our expertise ensures compliance with Google’s policies while maximising visibility in free listings and paid Shopping ads—delivering strong ROAS for London retailers.
Google Performance Max is an AI-powered campaign type that automates ad placement across Google’s entire ecosystem, Search, Display, YouTube, Gmail, Maps, and Shopping, using machine learning to optimise for conversions.
As a skilled digital advertising agency, FDRY leverages Performance Max for clients seeking streamlined, high-efficiency campaigns. We provide high-quality assets, precise audience signals, and conversion tracking setup to guide the AI effectively, often achieving broader reach and better results than manual campaigns. Ideal for ecommerce and lead gen, our ongoing optimisation counters common pitfalls, ensuring superior performance and scalability in 2026’s privacy-focused landscape.
Paid social advertising is central to our services, with FDRY managing campaigns on Meta (Facebook/Instagram), TikTok, LinkedIn, X, and Pinterest for maximum engagement and conversions.
We craft platform-specific creatives, advanced targeting (lookalikes, custom audiences, interest layering), and full-funnel strategies—from awareness to retargeting. Our expertise in A/B testing, dynamic ads, and attribution modelling drives efficient scaling. Clients benefit from lowered CPAs and higher engagement rates through trend-aligned content and precise optimisation tailored to UK audiences.
Programmatic advertising uses automated, real-time bidding to purchase display, video, and native ads across premium inventory via platforms like DV360, The Trade Desk, and ad exchanges.
FDRY’s programmatic specialists deliver sophisticated campaigns with audience segmentation, contextual targeting, and cross-device reach—bypassing cookie dependency with first-party data and privacy-safe solutions. We focus on brand safety, viewability, and incremental reach, integrating with other channels for cohesive strategies. This approach yields cost-effective scale and precise performance for London brands navigating cookieless futures.
As a leading Meta advertising agency in London, FDRY maximises Facebook and Instagram ads through expert management of Advantage+ campaigns, creative testing, and advanced pixel/iOS tracking solutions.
We excel in building high-converting funnels with carousels, Reels ads, Stories, and shoppable posts, leveraging Meta’s AI for optimal delivery. Our strategies incorporate detailed targeting, custom conversions, and catalogue integration for ecommerce, driving strong ROAS amid platform changes. With deep knowledge of UK regulations and trends, we help brands achieve viral growth and loyal customer bases.
TikTok ads thrive on authentic, creative content, FDRY crafts compelling campaigns using Spark Ads, In-Feed, TopView, and Branded Effects to capture Gen Z and millennial audiences.
Our approach includes trend-jacking, user-generated content amplification, influencer whitelisting, and precise targeting (interests, behaviours, hashtags). We optimise for full-funnel goals, awareness through views, consideration via engagement, and conversions with shoppable links. Proven to deliver high engagement at lower costs, our TikTok strategies help London brands achieve rapid virality and measurable sales growth in this dynamic platform.
COPYRIGHT ©
FDRY Digital Marketing Agency - WordPress, WooCommerce and Shopify Web Design Agency.
FDRY is a trading name of Foundry Digital Limited
