Social Media Marketing Agency London
Creative social media that builds brands and drives business growth
From branded content and short-form video to community management and performance-led campaigns, we bring strategy and creativity together to make your social media work harder. Whether you want to build brand awareness, generate qualified leads or support ecommerce sales, we develop an approach around your audience and objectives.
FDRY is a London social media marketing agency helping businesses turn social channels into a more valuable part of their marketing strategy. We combine social media strategy, content creation, channel management, creative campaigns and paid social advertising to help brands reach the right audiences.
-
Social Media Management
From content curation & managing conversations to monitoring trends and optimising performance.
-
Influencer & Affiliate Marketing
Access our database of 25,000+ social media influencers, ambassadors and affiliates.
-
Paid Social Advertising
Full-funnel campaigns across Meta, TikTok, Instagram, LinkedIn and YouTube.
-
Creative Content Production
In-house team that ensures your posts, reels and stories look impressive, on brand, innovative & engaging.
Social media marketing services
Social media strategy
- Audience research and customer profiling
- Social channel and competitor audits
- Brand positioning and messaging
- Platform selection and channel planning
- Content pillars and creative direction
- Campaign concepts and promotional planning
- Organic and paid social recommendations
- Objectives, KPIs and reporting frameworks
Every business has different audiences, challenges and opportunities. We help you choose the right channels, develop a consistent content strategy and deliver social media activity that supports your wider marketing objectives.
Effective social media starts with a clear plan. We work with you to understand your brand, audience, competitors and commercial goals before deciding what to communicate, where to publish and how success should be measured.
The result is a more focused social media strategy, with a clear role for each channel and a plan for turning ideas into consistent activity.
Social media content creation
Social-first content strategy
Strong social media needs content that earns attention and gives people a reason to care about your brand. FDRY combines creative thinking, design and content production to create assets that work across the channels your audience uses.
Depending on your requirements, our social media content creation services can include:
- Social media graphics and branded templates
- Short-form video, Reels and TikTok content
- Campaign creative and promotional assets
- Product and lifestyle content
- Motion graphics and simple animations
- Carousels, explainers and educational content
- Copywriting, captions and calls to action
- Content adaptations for different platforms
We can develop creative concepts from scratch or work with your existing brand assets, photography, video and product content.
Our aim is to create content that feels consistent with your brand while adapting its format, message and presentation to suit each platform.
Community coordination & monitoring
Social media management
Maintaining an effective social presence takes planning, consistency and attention. We help businesses manage their channels so that content is published with purpose and their brand communicates in a clear, consistent way.
- Monthly content calendars
- Content planning and scheduling
- Caption writing and creative coordination
- Publishing and channel management
- Community engagement and response guidelines
- Monitoring comments, messages and brand mentions
- Trend and competitor monitoring
- Monthly performance reporting
The precise scope depends on your channels, publishing frequency, content requirements and the level of community management you need.
We agree responsibilities and response expectations at the outset, particularly where customer service, complaints or sensitive enquiries require your internal team’s involvement.
Social media campaigns
Campaign strategy and creative concepts
Campaigns give your brand a focused way to communicate an offer, launch a product, promote an event or build awareness around a particular message.
FDRY develops social media campaign concepts that connect creative execution with a defined objective. We consider the audience, key message, content formats, publishing plan and destination for each campaign.
From a new product launch to a seasonal promotion or brand awareness campaign, we help bring the different elements together into a coherent experience.
- Launch and promotional content
- Cross-platform content adaptation
- Organic campaign scheduling
- Paid amplification recommendations
- Landing-page and website coordination
- Campaign measurement and optimisation
Paid social media
Paid media advertising, planning and buying
Organic social helps build a consistent presence. Paid social advertising can extend reach, introduce your brand to new audiences and support measurable campaign objectives.
FDRY can help plan and coordinate paid social activity across suitable platforms, including Meta, Instagram, TikTok, LinkedIn and YouTube, depending on your audience and campaign goals.
Our paid social services can include campaign planning, audience strategy, creative development, campaign setup, testing, performance monitoring and reporting.
For more detailed paid-media requirements, explore our PPC and social advertising services.
We focus on selecting the right objective, creative and measurement approach for each campaign rather than judging performance by impressions or likes alone.
Influencer and creator marketing
Influencers and affiliate connections
Creators can help brands communicate through content that feels relevant to a particular audience. The right collaboration depends on the fit between the creator, their audience, your brand and the objective of the campaign. FDRY can support influencer and creator activity through:
- Creator research and shortlist development
- Audience and brand-fit assessment
- Campaign concepts and creative briefs
- Outreach and collaboration coordination
- Sponsored content planning
- Usage rights and paid amplification considerations
- Campaign tracking and performance review
Where appropriate, campaigns can also incorporate affiliate links or unique codes to help measure activity. Results should be assessed using relevant measures such as reach, engagement, qualified traffic, conversions and cost, not follower count alone.
Creator availability, commercial terms, usage rights and tracking arrangements are agreed for each project.
Social media marketing for ecommerce brands
Social media for product discovery, brand consideration and sales growth
For ecommerce businesses, social media can introduce new audiences to your products, communicate what makes your brand different and give customers more reasons to return.
FDRY connects social content with ecommerce design and digital marketing, helping brands create a more consistent journey between social platforms and their online store.
- Product-focused creative and campaign assets
- New product and collection launches
- Short-form product videos and demonstrations
- Promotional and seasonal campaigns
- Creative variations for paid social
- Social content aligned with landing pages and product pages
- Campaigns coordinated with email marketing
- Performance analysis and content optimisation
The approach depends on your product range, margins, customer journey and the role social media should play in your wider acquisition and retention strategy.
We can also coordinate social media activity with your Shopify or WooCommerce store and wider digital growth programme.
B2B social media marketing
B2B strategy, process, approach and delivery
Social media is not only for consumer brands. For B2B businesses, it can help build credibility, communicate expertise, support demand generation and keep your brand visible to relevant decision-makers.
FDRY can help B2B organisations develop a clearer social media presence through:
- Brand positioning and content strategy
- Thought-leadership themes
- Industry insights and educational content
- Service and solution explainers
- Case-study and project content
- Company news and team stories
- LinkedIn content planning
- Campaigns to support lead generation
B2B social media often requires a different approach from consumer marketing. The content may need to build trust over time, explain complex services and support longer decision-making journeys rather than seek an immediate purchase.
We help identify the right balance between useful information, brand storytelling and clear commercial messages.
Platforms & Channels
Social media content that reflects your brand
- Social media channels set up, design and configuration
- Audience research and customer profiling
- Content marketing audit and competitor analysis
- Visual content creation
- Photography and video production
- Content marketing and micro copy creation
- Forward-thinking vertical video first approach
- Keyword and hashtag research
- Influencer marketing liaison, outreach & management
- Social posts creative direction
Your social channels are part of your brand experience. Inconsistent design, unclear messaging or content that feels disconnected from your website can weaken recognition and trust.
FDRY brings social media strategy and creative production together, helping businesses create content that reflects their identity and communicates consistently across digital touchpoints.
Which social media platforms should your business use?
The right platform depends on your audience, content, resources and objectives. We recommend focusing on channels where your business can make a meaningful contribution, rather than trying to maintain every platform at once.
-
Instagram
Useful for visual storytelling, product discovery, brand personality, Reels, Stories and creator-led content. It can be particularly relevant to consumer brands with strong visual products or experiences.
-
Facebook
Can support community activity, local audiences, brand communications and paid campaigns. Its suitability depends on your audience and the role it plays in your wider marketing mix.
-
TikTok
Well suited to short-form video, demonstrations, creator-led content and brands that can communicate naturally through video. Success depends on relevant creative and a good understanding of the audience.
-
LinkedIn
A key option for B2B businesses, professional services and organisations seeking to share expertise, build credibility and reach relevant professional audiences.
-
YouTube
Useful for video-led storytelling, demonstrations, educational content, interviews and longer-form material that can support discovery and consideration.
-
Pinterest and other channels
Pinterest, X and Threads may suit particular audiences, categories or content strategies. We assess their value based on the opportunity for your business rather than recommending them by default.
We help prioritise platforms based on audience fit, business objectives and the resources available to produce content consistently.
Analytics & Reporting
Measuring social media performance
- Reach and relevant audience growth
- Engagement and content interactions
- Video views and watch time
- Website visits and referral traffic
- Enquiries and qualified leads
- Campaign conversions
- Cost per lead or acquisition for paid activity
- Ecommerce sales and attributed revenue
The right metrics depend on what you want social media to achieve. We agree a measurement framework before activity begins and report on relevant indicators.
Not every metric is meaningful for every campaign. We interpret performance in context and distinguish between attention, engagement and business outcomes.
For paid campaigns, platform attribution should be considered alongside wider analytics and business results. We avoid treating attributed revenue or a high return-on-ad-spend figure as proof of incremental growth without suitable supporting evidence.
FAQs Social media agency services
Frequently asked questions
What does a social media marketing agency do?
A social media marketing agency helps businesses plan, create, publish and measure content across social platforms. Depending on the scope, services can include strategy, content production, channel management, community engagement, influencer campaigns, paid social advertising and performance reporting.
What is the difference between social media marketing and social media management?
Social media management usually focuses on the ongoing operation of social channels, including content planning, publishing and community activity. Social media marketing is broader: it can include strategy, campaigns, creative production, paid advertising, creator partnerships and measurement against business objectives.
How much does social media marketing cost in London?
Costs depend on the number of channels, content volume, production requirements, publishing frequency, community management and whether paid campaigns or creator partnerships are included. FDRY scopes projects around the work required, with content production and media spend clearly defined in the proposal.
Which social media platforms are best for my business?
The best platforms are those where your audience is active and where your business can deliver relevant content consistently. Instagram and TikTok may suit visual consumer brands, LinkedIn may be appropriate for B2B and professional services, and YouTube can support video-led education and discovery. Platform choice should follow your strategy, not trends alone.
Can social media marketing generate leads?
Yes, social media can support lead generation through useful content, targeted campaigns, clear calls to action and relevant landing pages. Results depend on the audience, offer, creative, campaign setup and follow-up process. We recommend tracking qualified enquiries and conversions where possible, rather than relying only on clicks or engagement.
Do you create social media content as well as manage accounts?
FDRY can support both content creation and ongoing social media management, depending on the agreed scope. Content may include branded graphics, short-form video, campaign assets, captions, carousels and other formats suited to the chosen channels.
Do you offer paid social media advertising?
Yes, paid social can be included where it supports your objectives. This may involve campaign strategy, creative, audience planning, setup, testing and performance reporting. More detailed paid advertising requirements can be discussed through our PPC and social ads service.
Can you work with our in-house marketing team?
Yes. The scope can be tailored to complement your internal resources. FDRY may support strategy and creative production, manage selected channels or campaigns, or work alongside your team on planning, content and reporting.
How do you measure social media success?
We agree measures based on the campaign objective. These may include reach, engagement, video views, website traffic, leads, conversions, cost per acquisition and ecommerce revenue where tracking supports reliable measurement. We interpret results in context and use them to inform future activity.
